Thursday, November 12, 2009

Hyundai Canada tries it's hand at Viral Marketing

You probably have seen the completely unbelievable video where a driver of a BMW SUV drives over two cars while trying to park and then backs up and instead of sticking around just drives away.
Here it is:


Well it turned out that the driver got caught after the video was aired on the news all over the world. One of the workers at the fitness centre (who's car was ruined) recognized the vehicle and called the cops.
The lady had returned to the scene of the crime!

Anyway, Hyundai Canada decided to replace one of the victim's cars with a brand new Hyundai Elantra. Pretty cool!


They must have had to do this pretty quick to try and capitalize on the viral marketing aspect. Kudos to them.

2 comments:

Lawren said...

"You probably have seen the completely unbelievable video..."

That's quite the assumption there, bro... We don't all have office jobs. (OHBURN)

Reuben said...

It was all over the news! Especially in Ontario because it happened here and the vid became a youtube hit.